Luce and Bear

Casual clothing and accessories designed by Yorkshire sisters. Wellbeing is at the heart of our brand, but true Yorkshire grit and humour underpin all our designs and ethos.

Casual, quirky feel good clothing and accessories, designed by sisters in Yorkshire. Our signature SOS design (Story of Sisters) features signs and symbols with hidden wellbeing meanings to bring a little extra love and luck, power and strength, for the days you need it most. There’s a phone to remind you there’s always somebody to call, a flying carpet to transport you to your favourite place, a life buoy to remind you to always hold on, and we’ve even thrown in some magic beans because, in a sometimes very serious world, we all need to believe in a little magic!

The SOS design features across many of our products, including our bestselling unisex Healing Hoodie. Also look out for our Power Tees, ‘Strong, Brave, Wild & Free’ Sweats, cosy unisex Sherpa Shackets and range of complementary accessories. We also create Limited Edition designs each season inspired by places and people, news and events.

There is also a Letterbox Gift section on our website, including Heart of Gold, You’re a Star and Keep Smiling Tees, plus Bloomin’ Lovely and Wild & Wonderful Scarves. All have coordinating cards designed by ourselves which can be handwritten and delivered straight to the recipient.

We have been featured in The Yorkshire Post Style Magazine and were selected by their style editor as one of the ‘highlights of the year in fashion and style in Yorkshire’. We have also partnered with The Yorkshire Air Ambulance and designed a ‘Hoodie for Heroes’ which is now sold on their website to raise funds for the charity.

You will find us online and at various pop up events around Yorkshire… spreading smiles 🙂

Featured products or services
The Unisex Healing Hoodie
Unisex Tartan Sherpa Shacket
Smile Sweatshirt
Luce and Bear
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