What is PR, how it can help grow your business and what you need to get started.
By Louise Cox PR
Public Relations or PR as it is known is a vital tool for your business and one of the most powerful that a business can employ. At its core, PR is all about creating a positive image and communicating with people in ways that builds the like, know and trust factor as well as goodwill to enable your brand to reach new audiences and grow.
Regardless of whether you sell a product or a service, through effective communication, storytelling and media features you can shape how people view your business enabling you to share your message with a larger audience. Your goal should be to build awareness of your brand in order to reach potential customers who may not have otherwise been exposed to it.
Make a start by identifying your target audience and researching publications your ideal customer may read or follow online, engage with your customers on social media, building relationships with influential people in the industry or media who will be willing to share your message with their followers. In addition, look at partnering with relevant bloggers or editors to get the word out about your company and its products/services. Once you have established these connections, make sure that any communications you send out are professional yet personalised so that they stand out from the crowd.
The next step is to write some compelling messages that are tailored to those publications or individuals that would appeal to your target audience. Your messages should show them why they should care about your story, knowing who you are targeting will ensure that the message sent out by each platform resonates with its intended audience.
Your communication with your audience could mean anything from responding to inquiries from reporters, crafting press releases, or developing content that resonates with your target audience. It should cover and showcase any major updates or newsworthy stories about your business and create opportunities to extend your business’s reach beyond what traditional marketing efforts can achieve alone.
PR can help to establish credibility for your business by positioning you as an authority in your industry. By providing quality content on a regular basis you are showing potential customers that they can trust you to deliver on what you promise. Additionally, by being featured in established publications or websites, further demonstrates that yours is a reputable business worth investing in or working with.
Public Relations (PR) is an important tool for any business looking to build brand awareness, trust and goodwill among their target audiences and potential customers/clients alike. It’s all about telling stories that resonate with people and creating meaningful connections between businesses and those they are trying to reach out to – whether it be through traditional media outlets such as newspapers or magazines, or through digital platforms like blogs and social media channels such as Facebook, Twitter or LinkedIn. With effective communication strategies, coupled with diligent research into target audiences, you will be able to reach more people which will ultimately result in increased sales for your business over time.
Getting started with PR isn’t as complicated as it may seem at first glance – all you need is an effective communications strategy tailored to your specific goals and audience so here are 3 top tips:
- Start by identifying your target audience and researching publications they read or follow online.
- Create compelling messages that are tailored to those publications or individuals that will show them why they should care about your story.
- Make sure you have a plan in place for measuring success so you know whether or not your efforts are paying off!
As long as there is a clear strategy behind it – one focused on building relationships rather than solely promoting sales – PR can provide long-term benefits for any company looking to grow its customer base or increase market share. So, if you’re ready to take the plunge into the world of public relations, now is the perfect time!
If you’d like to find out more about Louise Cox PR please visit www.louisecoxpr.co.uk
About the Author
Louise Cox is a publicity expert for female entrepreneurs and small businesses owners who want to create media moments to raise their profile, reach new audiences and grow their business. She’s helped clients and students get featured in the likes of Spirit & Destiny, OK!, The Independent, Stylist and Psychologies.
Having owned multiple businesses, Louise knows all about the highs and lows of running a business. So, understands that doing your own PR, while juggling everything else should be easy, manageable and effective.
Louise lives in Bedfordshire with her boyfriend and their dogs, Dot and Bert. She loves coffee, cocktails, Formula 1 motor racing and a good chick flick.